Behind the Scenes

Get a Taste of Thailand With Our Thailicious Merchandise Collection

Get a Taste of Thailand With Our Thailicious Merchandise Collection

As part of our ongoing Made in Chinatown merchandise initiative to support Chinatown businesses during the pandemic, we’re excited to launch our latest collaboration with Thailicious. The collection is a visual representation of the fresh herbs and ingredients used in traditional Thai cuisine, and our design team worked closely with Jay Lue — the owner and manager of Thailicious — to bring the restaurant to life.

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Here’s the Inspiration Behind Our Latest Merchandise Collaboration With Tonii’s Fresh Rice Noodles

Here’s the Inspiration Behind Our Latest Merchandise Collaboration With Tonii’s Fresh Rice Noodles

As part of our ongoing Made in Chinatown initiative to help Chinatown businesses struggling financially, while also bringing Chinatown’s stories to life through creative design, we’re excited to announce our second merchandise collaboration with Tonii’s Fresh Rice Noodles — a family-owned-and-operated bakery located on Bayard Street in the heart of Chinatown.

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Shop Our Jing Fong & Welcome to Chinatown Merchandise Collections

Shop Our Jing Fong & Welcome to Chinatown Merchandise Collections

We’re proud to launch our first merchandise collection with our friends at Jing Fong along with our very own — which you can shop here. We went beyond the traditional tropes associated with Asian cuisine and instead captured the experience of enjoying dim sum at one of the oldest Chinese restaurants in New York City.

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Introducing ‘Made in Chinatown,’ Our Merchandise Program Designed to Help Chinatown Businesses

Introducing ‘Made in Chinatown,’ Our Merchandise Program Designed to Help Chinatown Businesses

We’re excited to announce Made in Chinatown, a program that lets Chinatown small businesses utilize free design services from our team of volunteers to create custom-branded merchandise so they can supplement their income during these uncertain times.

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