Behind the Scenes
Celebrate 88 Lan Zhou’s Legacy With Our Latest Collection
88 Lan Zhou’s hand-pulled noodle dishes, dumplings, and deli containers full of chili oil, all made in-house, always delicious and affordable, have made them a famous and much beloved fixture of Chinatown since opening in 2007.
Read more about how Welcome to Chinatown partnered with 88 Lan Zhou for the latest addition to Pearl River Mart’s Chinatown Collection, and how you can support them before they close their doors on October 31.
Explore Our Latest Merchandise Collection With Mott Optical Group
For our latest Made in Chinatown merchandise series, we recently partnered with Mott Optical Group on a small capsule collection featuring a T-Shirt and tote bag. The beloved optical store has come a long since its humble beginnings at the corner of Mott and Bayard Streets, and now boasts five locations across Manhattan, Brooklyn, and Queens.
A Behind the Scenes Look at Our Soft Swerve Merchandise Collaboration
Some might argue ice cream is reserved only for summer months, but we think it’s a year-round affair that everyone can enjoy — especially velvety cones of delicious soft-serve from one of our favorite shops in Chinatown: Soft Swerve.
That’s why we’re proud to partner with them for our latest Made in Chinatown merchandise collection. Conceived by designer Jenny Acosta, the collection is inspired by the store’s diverse customer base and how ice cream can be a means to bring people together from far and wide.
Celebrate the Healing Power of Tea With Our Sun’s Organic Garden Chinatown Collection
Tea has been a venerable mainstay of Chinese culture for thousands of years, whether it’s served at dim sum or the comfort of your own home, and its therapeutic benefits have been well documented during this time. That’s why we partnered with Sun’s Organic Garden Chinatown for our latest Made in Chinatown collection, a charming store located at 79 Bayard Street, which boasts over a thousand loose-leaf teas & herbs.
Celebrate Chinatown’s Oldest Store With Our Wing on Wo & Co. Collaboration
We partnered with Wing on Wo & Co. to produce a collection of merchandise that speaks to the store’s rich history while shining a light on Asian-American heritage — all while 100% of the proceeds go back to them.