Get a Taste of Thailand With Our Thailicious Merchandise Collection

As part of our ongoing Made in Chinatown merchandise initiative to support Chinatown businesses during the pandemic, we’re excited to launch our latest collaboration with Thailicious. The collection is a visual representation of the fresh herbs and ingredients used in traditional Thai cuisine, and our design team worked closely with Jay Lue — the owner and manager of Thailicious — to bring the restaurant to life.

Founded in 2016 with two locations in Chinatown and the Lower East Side, Thailicious serves up delicious Thai cuisine in a funky yet cozy cafe setting. Designed by Lessa Chung and illustrated by Mei Kanamoto, customer favorites like papaya salad and mango sticky rice are immortalized in this three-piece collection consisting of a hoodie, T-Shirt, and tote bag

The collection is a homage to the bright herbs and fresh ingredients characteristic of Thai cuisine. The bright yellow tones used throughout are a nod to the interior of the restaurant and the walls in both locations are adorned with a curated selection of cookware and utensils. 


The hoodie design features fresh ingredients and signature dishes from the expansive Thailicious menu. The back features a large illustration of papaya salad, while the sleeve detail also includes the Thailicious logo, seafood tom yum noodle soup, and coconut rice. 


The double-sided tote bag features an eclectic mix of ingredients, cookware, and dishes on one side, and a bold typographic statement on the other. Finally, the T-Shirt highlights three customer favorites in a unique illustrative design: papaya salad, basil beef, and mango sticky rice. The Thailicious logo on the front—placed over the heart—is a simple way to show your love for this tasty cuisine.

As always, 100% of profits from each purchase will go directly to Thailicious. Thank you for helping us help Chinatown!

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